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Privacy policy

We're creeped out by the way a few tech companies know everything about us. At the same time, we're suckers just like everyone else - we use Facebook, Instagram, and Gmail religiously...

And since we're trying to change the way natto is eaten in America, we're eager to learn more about what kind of people are even clicking our links. So we've turned on Google Analytics, which means that if you were already logged into a Google product, this website connects to a cookie somewhere in your system.

The only way we will use data from this cookie is by looking at the aggregated data dashboard that Google provides in their Analytics site. We will never attempt to use this data to identify website users or facilitate the merging of personally identifiable information with non-personally identifiable information. At some point in the future, we may look at aggregate data about the interests of people who visit our website, and then use this to target advertising.

Here's the link to the Google opt-out tool, and of course you can block cookies in every browser by going to Settings. We tend to browse in private mode ourselves.